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Best Practices: Organization and Process - Goals, Objectives, and Norms

A critical element in the community-building process is setting a common set of goals and objectives around a set of community norms. CoPs are bound together by a sense of belonging, owning and sharing - this is achieved when CoPs share common "norms." Within the context of communities, norms are a set of formal and informal rules that define and bound groups and guide the behavior of individuals within them.

Examples of community norms could include:
  • Performance metrics and overall goals
  • Classification and cataloging standards
  • Standard approaches for identifying, recruiting, and bounding community membership
  • Intra-Group communication protocols
  • Functional requirements for technology
The community building process is similar to the group formation and decision-making processes:

  • Forming: Define team roles and procedures and identify and clarify the range of goals and missions for each/all CoP.
  • Storming: Confront and resolve conflicts and building consensus around roles, procedures, and goals.
  • Norming: Codify consensus and develop agree set of missions, measures and value propositions.
Learn more about group formation and the "Forming, Storming, and Norming" process.

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