Best Practices: People and Culture - Communications Approach
A good communications approach consists of the few steps outlined below:
Best Practices in Communicating During Change
Use multiple forums - messages have a much stronger chance of being heard and remembered if they are delivered in different ways
Use a strong business case for change - people need to understand the logic and need for change. A strong business case can create discomfort with the current environment and motivate people to accept change.
State what will change, what will not change, and what will be decided later - be clear about what will be expected in the future and be honest about what has not yet been decided
Keep it simple - limit messages to a few key themes that promote understanding
Repeat, Repeat, Repeat - Ideas sink in only after they have been heard many times
Lead by example - leaders need to model what they say and create opportunities to reinforce the change
Listen and be listened to - ample opportunities need to be created for two-way discussion.
Communication that is clear, simple, repeated and modeled
by behavior helps communicate the vision yet people still
have to wrestle with it in order to buy in.
